Trending Now

What's trending? See our top picks, as chosen by the beauty community!

Save 15% on all full-priced Trending Now items with code ICONIC at checkout!

Glow DropsGlow Drops

Glow Drops

$26
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Brow Seal | PRE ORDERBrow Seal | PRE ORDER

Brow Seal | PRE ORDER

$22
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Brow Block | PRE ORDERBrow Block | PRE ORDER

Brow Block | PRE ORDER

$22
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Sculpt & Soften PaletteSculpt & Soften Palette

Sculpt & Soften Palette

$49
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Liquid ConcealerLiquid Concealer

Liquid Concealer

From $16
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Conceal + Glow BundleConceal + Glow Bundle

Conceal + Glow Bundle

$38
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Brow Seal & Block | PRE ORDERBrow Seal & Block | PRE ORDER

Brow Seal & Block | PRE ORDER

$36
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Liner Brush 3Liner Brush 3

Liner Brush 3

$10
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Good Chi Cleansing BalmGood Chi Cleansing Balm
On sale

Good Chi Cleansing Balm

$36.58 $52.26
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Lightweight MoisturiserLightweight Moisturiser

Lightweight Moisturiser

$69.66
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